I have worked on the challenges of socially responsible and sustainable production and consumption throughout my career to date, in Scotland, Senegal, and India. For my PhD in Psychology, I analysed how product designers negotiate agency and responsibility in decision-making about environmental sustainability. I used an approach from social psychology called discursive psychology to analyse conversations with designers. I found patterns in the ways the designers deflected or assumed responsibility, and in how they depicted their roles as sustainability champions within their wider businesses.