Twenty percent of Scotland’s population, 1.1 million people, live with a chest, heart or stroke (CHS) condition. The health and well-being benefits of physical activity (PA) for people with CHS conditions outweigh the risks; however, more than half do not get referred to rehabilitation services and face condition-specific barriers to being active including pain, palpitations, fear of worsening symptoms and lack of confidence. Communities of support (families, friends, carers) often lack knowledge of how to support PA and may actively discourage activity due to misconceived perceptions of risk. Evidence-based solutions are required to promote PA and enhance health in people with CHS conditions incorporating their supportive networks.
WHO policy recommendations highlight communication as a key tool to address barriers and impact behaviour. However, substantial uncertainties exist in how to communicate messages promoting PA to people with CHS conditions. Utilising the Physical Activity Messaging Framework developed by this supervisory team, this innovative studentship aims to rigorously develop and evaluate PA messages for individuals at risk of, or with CHS conditions, and their support communities. Drawing from lived experiences of these populations underpinned by behaviour change theory (COM-B), the PhD will utilise novel, co-production methods with the student leading three studies to: (1) qualitatively explore messaging preferences; (2) co-develop messages with CHS communities and practitioners; and (3) test message effectiveness on PA-related behavioural outcomes.
The student will be hosted by the internationally recognised Physical Activity for Health Research Centre (PAHRC), partnering with Chest, Heart & Stroke Scotland (CHSS); the largest Scottish health charity working with people with CHS conditions and their support communities. They will be supervised to develop advanced social science skills in a range of methods. This studentship will produce impactful, transferable and scalable communication strategies directly contributing to improved health for CHS populations in Scotland and beyond.
- First Supervisor: Dr Graham Baker, graham.baker@ed.ac.uk
- Second Supervisor: Dr Paul Kelly, p.kelly@ed.ac.uk
- Third Supervisor: Dr Chloë Williamson, chloe.williamson@ed.ac.uk
- Collaborative Partner: Chest, Heart & Stroke Scotland